Co-author of "The One to One Future" and "Enterprise One to One", Author of "Life's A Pitch-and Then You Buy"
If your company wants to build long-term relationships with customers that will lead to higher profits, increased customer loyalty and greater customer satisfaction, best-selling author and business visionary Don Peppers willl explain how to get the job done - clearly, concisely and without ambiguity.
Formerly the CEO of a top-20 direct marketing agency, Mr. Peppers is the widely-acclaimed co-author of two must-read business classics: The One to One Future and Enterprise One to One, winner of a coveted five-star top rating from the Wall Street Journal. Both best-selling books are seminal works in the rapidly exploding field of relationship management and interactive marketing. Don Peppers is a globally respected thought leader, futurist and consultant. He has delivered keynote addresses, workshops and consulting projects for clients on six continents. Mr. Peppers and his partner Martha Rogers, were named 1998 Direct Marketers of the Year by Direct Marketing Days in New York. Their newest book, The One to One Fieldbook, co-authored with Bob Dorf, will be released in late 1998. Martin Mayer, in his book Whatever Happened on Madison Avenue, called Don Pepper’s presentation on the future of marketing “brilliant....the most fascinating presentation I have ever witnessed.” The One to One Future was hailed by Tom Peters as “a revolutionary prescription for putting customers first.” Inc. Magazine editor-in-chief George Gendon called it “one of the two or three most important business books ever written.” In his book, Life’s a Pitch, Then You Buy, Mr. Peppers relied on his own career as a widely respected new business “rainmaker” for world-class advertising agencies, including Chiat/Day and Lintas:USA. He capped his advertising career as the CEO of Perkins/Butler Direct Marketing, a top-20 direct market advertising agency. Prior to marketing and advertising, Mr. Peppers worked as an economist in the oil business, and as the director of accounting for a regional airline. He holds a degree in Astronautical Engineering from the US Air Force Academy and a Masters in Public Affairs from Princeton University’s Woodrow Wilson School. Speech Titles Using CRM in a Slow Economy to Build Profits in 90 Days. What Steps Produce a Successful 1to1 Implementation? One to One B2B Re-Building the Company to Cut Costs and Increase Customer Value. The Future of Personalization. Privacy Issues in the Real Economy. Return on Customer-A Better Way to Measure Business Success. Customer-Driven Innovation.
Location: CT
Speaking Subjects:
Customer Service
Innovation
Internet
Marketing
Sales
Strategies
Technology
Trends
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